Rosita Avocados: Product of Dominican Republic


Like most Dominicans living in New York City, I tend to get a little excited whenever I come upon anything with the label "Product of Dominican Republic." So imagine my delight this morning, as I looked down on a box of avocados with such a label surrounding the colors of the Dominican flag.

Rosita Avocados is a division of Exp Group LLC, in North Bergen, NJ. A multinational Group based through several companies for the exportation and distribution of tropical fruits and vegetables from the Caribbean, South America and Central America.

Their label “Rosita,” created by the Dominican division, Exportadora Serafino, is used to identify products from the Dominican Republic, which also include hot peppers and sour oranges - a great vinegar alternative for salads.

Beer and rum are one thing, but finding avocados from the Dominican Republic has become a thing of luck in most hispanic neighborhoods throughout the city these days.

The labels usually say "Product of Mexico" or "Product of Chile," the two largest avocado producers in the world respectively, followed by Dominican Republic in 3rd.

2001-2011 World Avocado Production

That's right, we're number three globally in production, with 295,080 metric tons in 2011.

But the picture is a little different when it comes to exporting. In that chart, the Dominican Republic is a distant 9th, with 19,877 metric tons exported globally in 2011.

2000-2011 World avocado exports

I like to think that Dominicans prefer eating them, rather than exporting - but it could also be the amount of land available for growing avocados.

And we really do enjoy eating them - especially with green bananas and plantains, and in our salads.

I have never been a big fan of the Persea Americana, more commonly known as the Haas breed which is grown in California, and the Mexican avocado.

The biggest turnoff is the pale coloring of the ripe fruit, but there is also that greasy buttery flavor.

Dominican avocados I find much more pleasing, both visually and taste wise. Where-as the Haas and Mexican avodos have a pale greenish-white color, Dominican avocados have stronger green and yellow colorations, and a clean earthy flavor.

It's All About Guacamole

Chipotle charges $2.50 for a side of guacamole. This clearly illustartes how much Americans in general love avocados. The Hass Avocado Board said that 104.2 million pounds of fresh avocados would be consumed, mostly as guacamole, in connection to Super Bowl XLVIII.


And as expected, when it comes to guacamole, the Haas avocado and its Mexican cousin are the most recommended for the popular dip.

The most stated reason for choosing Haas is their rich, buttery texture -- with "contains more water" being the con against using a variety like the ones from Dominican Republic.

But a good recipe is really the key to the perfect guacamole.